Having previously worked with the Visual Artists’ Union (UAP) on other projects, they came to us when they were in need of someone to redesign/refresh their brand. The biggest challenge was to create the system that would be able to accomodate all local chapters of UAP, because of the sheer number of chapters the UAP has we decided on a typographic approach that would make the chapter name stand out while preserving its connection to the main UAP brand.
