We were tasked to create an identity for the the Romanian stand and the Frankfurt International Book Fair 2018.
We settled on “ZOOM IN” as the main concept for this identity, it would serve as a way to entice foreign guests to take part in the numerous events and activities planned. We added upon this concept and everything from the zoomed in/cropped typography used to decorate the stand, to the circular cutouts in the brochures was carefully crafted to help underline this main concept.
Client: Romanian Ministry of Culture
Services: Design, Art Direction, Branding